Showing posts with label Salvation Army. Show all posts
Showing posts with label Salvation Army. Show all posts

Friday, April 24, 2015

Effective advertising - again


Sorry - the first posting without photos was published by Cléa when she stepped on a key... here is the "real" posting.

I received the following advertising in my post office box recently:
One of the Salvation Army’s fund-gathering campaigns.



Folded one reads: “when Pierre came to us, all of his personal affairs were contained in this sack”.

When one opens the grocery bag and tries to imagine how little can be contained in it, the mind boggles, then thinks: how lucky I am, how stupid I am. Lucky to have, not only a bed, a home, a kitchen and all the accouterments of life, but also the money to fill this same sack with food. I didn’t try to see what would fit in this one sack, but I’m betting not more than a couple pair of socks, underpants, perhaps a t-shirt, maybe a bar of soap, a razor, perhaps even a sweater presuming he didn’t already have it on his back. There is certainly not room for much.

And I have a very hard time realizing that even with just this one sack of belongings that he was – and is – better off than many.

Will I donate? Yes – how could one not when the advertising is so effective?

Saturday, January 31, 2015

Outwardly manifestations…


I hope that the love also travels inward.

Coming down the main road from the airport into town today I happened to pass by the Salvation Army’s nursing home – for want of a better word. It is in French an EMS or “medical and social establishment” (see this is why I like using all of my languages: the finesse that is sometimes lacking in one, is present in another, or the concept varies just enough to ring truer in one than the other).

I love what they have done to the facade, presumably in anticipation of Valentine’s Day, but maybe, just maybe it is simply an outwardly manifestation of the love to be found within those walls. By-the-way, the public is welcome to enter and enjoy coffee, tea or lunch.

In any case, the outwardly manifestation certainly made my heart fuller and me personally more willing to spread the love.