Advertising

People tend to love or hate advertising.
When my husband and I travelled in the USA we would turn on the TV and watch only the advertising – as stupid, fun and rich as it was, it was always entertaining. But then his field was advertising and marketing.
When we watch American series here in Europe we often have two episodes in one as our television companies are not (yet) allowed to have too much advertising. Of course the advent of Netflix and other channel stations means that even the « public » ones are having to re-think advertising. I personally tape programs then zap through the advertising ; others get up and do chores or go to the kitchen during the advertising and sometimes we even watch the clever ones. One of  our two super markets had a wonderful series using a chicken to vaunt the benefits of eggs produced by happy chickens and the straight from the farmer to the market route. We (Switzerland) also have the Happy Cow. Google any animal advertising on YouTube and you will probably come across them.

But I am getting off track as this blog had its’ inception in two recent events : the hotel that I stay at for the Menuhin concerts in Saanen has what I deem to be the wonderful policy of handing out water as one checks out of the hotel. I have never come across this before and if it is accompanied with the labelling of said water bottles with their sticker, so much the cleverer. They also, as they have a wellness program, give every client a plastic sack with a bathrobe (bathrobe for use whilst in the hotel, but the sack can easily become one’s own swimming gear sack).

Water, still or sprakling, is always offered to every departing client

Great advertising

A lovely pastic sack celebrating the 100th anniversary of the Golfhotel in Saanenmöser

The other, although not properly speaking « advertising » had my laughing : one of my sons gifted me with a box of my favorite chocolates. And do note that I had been eating Auer chocolates well before John Kerry discovered them ! Anyway thanks to modern labelling requirements they too now come with a « to be consumed by » date.  Now what are the chances that I will still even have one left by then ?

I received it the 25th - it will be long empty well before the 13th of September!